The purpose of this Online Privacy Statement is to inform you about the types of information we gather online about you when you visit Techstore ("our Site"), how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, that information.

This Online Privacy Statement may change from time to time, so please check back periodically.

This Statement will explain the following regarding the treatment of data collected on our Site:

The information we collect on our Site generally falls into the following two categories: Personally Identifiable Information and Non-Personally Identifiable Information.

Personally Identifiable Information: This refers to information that lets us know the specifics of who you are. The Personally Identifiable Information we collect when you use our Site may include but is not limited to your name, mailing address, phone number, e-mail address, employer, and job title. We request Personally Identifiable Information when you order a product or service, participate in certain promotional activities, fill out surveys, and correspond with us. We also collect Personally Identifiable Information when you ask that we send products or information directly to other people; in these cases, we will collect the information you submit about the recipient. It will be clear when you are on a part of our Site that requires personal information, because we will ask you for it and you will have a choice about how we use that information.

Non-Personally Identifiable Information: This refers to information that does not by itself identify a specific individual. The non-personally identifiable data we collect when you visit our Site may include the Uniform Resource Locator ("URL")(1) of the Web site that you came from before visiting our Site, which pages you visit on our Site, which URL you next go to, which browser you used to come to our Site, your Internet Protocol ("IP")(2) address, and any search terms entered on our Site. This Statement also contains more information about how we use cookies and other technology to collect this data.

We gather and use information in a number of ways, including the following:

Surfing: We collect certain Non-Personally Identifiable Information when you visit our Site or click on banner ads for Techstore products and services. We collect this information to help run our Site more efficiently, to gather broad demographic information, to monitor the level of activity on our Site, and to evaluate the effectiveness of our advertising. Learn more about how we use cookies and other technology to collect this information.

Ordering: We collect Personally Identifiable Information when you purchase products and services. We collect this information to deliver your order, to obtain payment, and to communicate with you about the status of your order.

Product registration: We collect Personally Identifiable Information when you register your purchased products online. We keep this information for reference if you later request customer service and we use the information to personalize that service.

Technical support: We may collect certain information when you request technical support for your purchased products. This information is necessary to identify your systems, understand the configuration of the products, diagnose your questions, and provide solutions.

Online surveys and polling: We collect Personally Identifiable Information from customers who volunteer to complete surveys or participate in polls. We use this information to improve our products and services. This information may be collected directly by Techstore or a contracted 3rd Party.

Promotional activities: We collect Personally Identifiable Information from you when you enter a promotional program or activity. We use this information to administer the program or activity, to send you promotional e-mails, gifts, notify winners, and make the winners' list publicly available.

Newsletters and promotional e-mails: We collect Personally Identifiable Information when you ask to receive newsletters, promotional e-mails, and other information. We use this information to provide you the information you request.

Contact information: If you contact us, we may keep a record of your correspondence or comments, including Personally Identifiable Information, in a file specific to you. We use this information to help us provide better service in the event you contact us again.

Gifts: If you order a gift to be delivered to someone else, we will use the person's information that you provide to ship the product and confirm delivery.

Lists: We purchase Lists with people's Personally Identifiable Information.

We do not sell, trade, or rent to others the Personally Identifiable Information we collect online. Unless we have your permission, we will share the Personally Identifiable Information you provide online only with other Techstore entities and/or businesses that provide services to Techstore and only for the purposes described above. Where Techstore engages third parties to perform services on our behalf, we will require them to observe the intent of this Privacy Statement.

On some pages we offer you the opportunity to receive information from companies with products or services that may be of interest to you. If you choose to receive such information, Techstore may assist these companies in their marketing activities by forwarding their messages to you.

From time to time, we may be required to provide Personally Identifiable Information in response to a court order, subpoena, or government or other regulatory authority investigation. We also reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. We may release certain Personally Identifiable Information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect the rights, property, and safety of others and ourselves.

Techstore or its related entities could merge with or be acquired by another business entity or their respective assets could be acquired. Should such a combination or acquisition occur, you should expect that Techstore would share some or all of your Personally Identifiable Information to continue serving you and other users of our Site.

Techstore seeks to ensure that your information and preferences are accurate and complete. If you wish to change your information,

7.1 Login under your account and change it yourself
7.2 let us know by sending an e-mail with your name, full mailing address, e-mail address, and relevant information about subscriptions and registrations you have with Techstore to info@techstore.co.uk and we will use reasonable endeavours to honour your request.

A "cookie" is a small data file transferred by a Web site to your computer's hard drive. We send cookies when you surf our Site, make purchases, respond to online surveys or polls, or request information. Accepting the cookies used on our Site does not give us access to your Personally Identifiable Information, but we can use the cookies to identify your computer. The aggregate information collected permits us to analyze traffic patterns on our Site. This can enable us over time to provide you with a better experience on our Site by improving the content and making it easier to use. For example, cookies can keep track of what you have selected to purchase as you continue to shop and allow you to enter your password only once on pages where a logon is required. Most browsers automatically accept cookies, but you can usually refuse cookies, or selectively accept certain cookies, by adjusting the preferences in your browser. If you turn off cookies, though, there may be some features of our Site that will not be available to you and some Web pages may not display properly. You can find information on popular browsers and how you can adjust them to control cookies at the following Web sites:

Microsoft Internet Explorer: http://www.microsoft.com/info/cookies.htm

Netscape Navigator: http://www.netscape.com/legal_notices/cookies.html

Techstore does not currently run third-party ads on our Site. Techstore may use third-party media and research companies to place ads for us on other parties' Web sites. When users view Web pages where Techstore ads appear, our online media and research companies may place cookies on the user's computer. These cookies allow the companies to recognize the computer when it is used to return to that site. In this way, our online media and research companies may compile information about ads viewed and the general content of the pages where the ads appear. Over time, this information permits these companies to deliver ads that they believe will be of most interest to the user and to minimize the repetition of ads you see. The cookies placed by these companies do not access or collect any Personally Identifiable Information or enable individual users to be identified. The data is collected exclusively for use in Techstore marketing and research. Techstore does not have access to the cookies that may be placed by the online media and research companies. If you want to prevent these companies from sending and reading cookies on your computer, you will need to visit each company's Web site and request that you be removed from its system.

We may use 3rd party companies to conduct email campaigns and surveys on our behalf. These companies will have access to Personally Identifiable Information.